Creativity in business…EXCLUSIVO PARA MIS AMIGOS DE ECUYO/NEGOCIOS:
To help spark or re-ignite business growth a little creativity can go a long way. Many creative business owners utilize creativity as a strategy booster by examining what their competition is or is not doing. Other business owners start their businesses based on what they love doing, using their creativity to make
Why Advertising Is Different Today
Wells, Rich, Greene. Scali, McCabe, Sloves. Ally & Gargano. Ammirati & Puris. Levine, Huntley, Schmidt & Beaver. RIP.
These were some of the hottest creative shops of the '70s and '80s. As they disappeared, swallowed by bigger fish, some of the creativity in our business disappeared with them. Agencies today are not as entrepreneurial as those who set the creative standard a generation ago.
Much of the blame for that has been… Continue reading
Creativity is Essential for Your Business
Sir Ken Robinson's Ted Talk, Do Schools Kill Creativity, makes the point that no education system on the planet prioritises creativity above mathematics, languages, the humanities or social sciences. It's a shame because being creative is essential to our survival. As the world changes, we need to adapt and find new, creative ways to turn things to our advantage. They don't teach you Creativity 101 in high school.
Creativity helps you
Challenging Times Require Creativity
I feel like I'm banging my head against the wall when it comes to implementing any type of change within our team," Mary moaned as we walked down the hall following a team leadership workshop I'd just delivered. "We talk about it in concept and then continue to do the same old things— almost as if we have team habits we can't break," she further explained.
How Get Creative With Your Marketing
If you're anything like me, getting creative with your marketing can be a real challenge. Where do the new ideas come from? For most of us, the tried and true continues to perform - making it even more challenging to consider new initiatives.
How to Get Creative
When I consult for marketing departments, small or medium sized businesses, I
Businesses get creative to survive tough economic times
With consumer spending down, local businesses have sometimes had to alter their operations to attract customers.Many businesses are still doing well, said Timothy Duy, an adjunct assistant professor of economics at the University of Oregon in Eugene who produces a quarterly index of Central Oregon economic activity.
The economic slowdown has dulled some consumers' tastes for expensive discretionary items such as RVs, boats or some automobiles, but people are still spending… Continue reading
How Creativity Can Carry Your Business Through a Recession
So, a giant dragon of economic doom has rained fire upon the world. And the overall economic picture (and this is especially true if a certain uninformed product of the patriarchy being cynically sold as a beacon for women has any role to play) is not going to be fixed overnight.
In these pages, we've read about the ways in which this sort of environment affects ad spending. But what happens… Continue reading
Creativity Has to Be a CMO's Core Competency
So, I shot my mouth off at a Spencer Stuart CMO conference recently, wondering aloud why CMOs did not select "creativity" as a core competency for the successful CMO ("As If You Didn't Know By Now, It's About the Bottom Line for CMOs,". And as sometimes happens when spouting, Ad Age called me on it… Continue reading
How to nurture creativity: Are we all creative
Is creativity possible for any of us? Yes, it is a pretty dumb question, but it can be all too easy to take on some form of belief that only kids or "artists" or "professionals" can use their minds in truly creative ways.
In one of his sermons, Reverend David Herndon argues, "Some people assume that creativity is a gift, bestowed or withheld by some capricious divinity.
"But I would invite us… Continue reading
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